Song Hye Kyo, Laneige Latest Endorser

Posted by admin in Korea, Print Ads and Wallpapers, Song Hye Kyo on August 4th, 2008 | no responses

Korean cosmetic giant, Laneige have a new spokesperson – actress Song Hye Kyo. Laneige targets women in their 20s and their skincare and makeup products and sold in Korea, some parts of Asia and Russia.

According to Laneige’s spokesperson, Song Hye Kyo was picked because of her transparent, clean skin and alluring eyes. “She is the best actress to match well with Laneige’s recently more sophisticated and chic image as well as Laneige’s pursuit of becoming a premium brand.”

After Jun Ji-hyun, Laneige has chosen another stunning and worthy endorser. Visit Laneige for more info..